Swift Home No More: Bedding Company Drops Trademark

Swift Home No More: Bedding Company Drops Trademark

A bedding company has decided to abandon its trademark for the name 'Swift Home'. This decision was made in order to avoid any potential legal issues or conflicts with other companies using similar names. By relinquishing the trademark, the company can now focus on its core business operations without the concern of trademark disputes. This move demonstrates the company's commitment to operating in a professional and ethical manner within the industry.

Music News: Bedding Company Abandons ‘Swift Home’ Trademark

Executives at a bedding firm have ditched an attempt to trademark the brand “Swift Home” following an appeal from Taylor Swift.

Late last year, lawyers acting on behalf of home goods company Cathay Home submitted an application to the U.S. Patent and Trademark Office in which they sought to trademark the name “Swift Home” for a collection of bedding products. 

But last week, Swift’s team launched an appeal, claiming the cursive text used in a planned logo resembled the pop star’s signature. They also asserted that the similarities in name and branding would create a “false association” between the company and The Life of a Showgirl hitmaker. 

And after the trademark dispute hit headlines, an attorney acting for Cathay Home confirmed that they would no longer pursue the application. 

“Our client has not used the disputed mark in commerce,” Ting Geng from Geng and Associates told Reuters. “After evaluating the circumstances, our client elected not to pursue registration of a mark it did not consider essential to its business.”

Representatives for Swift have not yet commented on the decision. 

The Opalite singer already holds the rights to 300 trademarks in the U.S. regarding the use of her name and image on numerous goods and products.

According to Bloomberg, Swift has a net worth of over $2.1 billion, with much of her wealth generated from her record-breaking The Eras Tour, which spanned 149 shows in 2023 and 2024.

Image: Spark Fire Dance

Author: Brad LeBeau (promotionmusicnews.com)
Cats: Quotes,Taylor Swift
Hashtags: #Bedding #Company #Abandons #Swift #Home #Trademark